That's what it's called when something resembling a book has the breath of life bestowed upon it in cyberspace. "Going live" is not for the faint of heart.
Thanks to a November stand-off with Amazon, A Christmas Kindle was dead on arrival, something about trademark names being verboten. Thus came a more generic approach - enter the Kobo and the Nook - two of Amazon's fiercest rivals. And I'm as surprised as anyone to be singing a new song about Amazon.
The human touch always saves the day - someone caring enough to read the alarming manuscript and find out that it's not alarming at all to promote a pubic awareness of what we can expect of ourselves as a nation of e-readers. Still grappling with issues of access and quality, I'm voting to give Amazon another chance. Call it a 90-day experiment in greed.